What Should I Charge for My Energy Healing Sessions?

How do you put a price on something as personal and meaningful as energy healing?

How do you charge for your sessions without feeling greedy, uncertain, or like you’re making it up as you go?

Whether you’re just getting started or revisiting your rates, pricing can feel awkward.

You know you want to be fair. You want to be accessible. You want your practice to be sustainable. And yes, you want it to be profitable, too! Knowing what to charge? That part can be overwhelming.

Here at EMPA, we’ve supported thousands of energy healing professionals in building safe and ethical practices. Pricing is a critical ingredient in your business and long-term success.

In this article, you’ll explore the key factors that shape your pricing, reflect on what feels aligned for you, and get clear answers to common concerns—like whether you’re charging too much, too little, or how to talk about your rates without the awkwardness. Let’s get started.

Pricing Is Personal – But Not Random

There’s no universal rate sheet for energy healers—and actually, that’s a good thing!

Your pricing should take into consideration your training, your experience, business model, and personal comfort level. That’s what makes it feel right—not just for your clients, but for you.

That said, pricing shouldn’t come from guesswork or comparison alone.

Just because another practitioner charges $100 an hour doesn’t mean that’s the right number for you. You may be at a different stage, offering a different modality, or working with a different type of client.

The most sustainable pricing is based on a mix of reflection and reality. It's about understanding what you bring to the table, what your business needs to stay afloat, and what matches your location and community.

Here is something to keep in mind as well: you’re allowed to start small and grow.

Prices are not a forever set-in-stone thing! You may choose to charge more as you gain more training and expertise. And you’re allowed to find a rate that supports both your purpose and your profession.

The 6 Key Factors That Shape Your Rate

Pricing your energy healing sessions isn’t about picking a number out of thin air—it’s about reflecting on what you offer, what you need to sustain your work, and how your services fit into the broader market. Below are the key factors that should inform your rate:

• #1: Experience Level
  Are you a student, newly certified, or well-established? Practitioners early in their careers often start with lower rates and adjust as they gain experience, skill, and a growing client base.
• #2: Session Length & Logistics
  The time you spend matters, but it’s not just about minutes on the clock. A shorter session might include intensive focus or post-session care, while longer sessions may require more prep or emotional energy. If you offer different appointment types or optional add-ons, those will also impact your price menu. Let the nature of the session guide your pricing!

💡Here’s a sample structure, just for reference!

• • $40 for 30 minutes of Reiki
  • $70 for 60 minutes of Reiki
  • $105 for 90 minutes of Reiki
    • $10 for crystal add-on
    • $30 for craniosacral add-on; additional 20 minutes to session time

• #3: Modality Complexity
  Some modalities require more training, effort, or integration than others. If your work involves deeper energetic processing, multiple techniques, or other intricacies, your price should reflect that added value.
• #4: Location and Niche
  While you don’t need to match local rates, knowing what others charge in your area helps you understand where your pricing sits in the broader landscape. For example, one’s prices in New York City may not be appropriate for a small town in Midwest America. Take a look at what others may be offering in your niche as well. This can help create a mental range of where you would like to be.
• #5: Ideal Client
  Think about who you’re trying to reach. What feels appropriate and sustainable for them? Pricing is a form of communication—it signals your values, your confidence, and your place in the market.
• #6: Your Business Investment
  Consider the costs required to keep your practice running. This includes your time, certifications, ongoing education, office space, supplies, and business essentials - like insurance. Your pricing should support your ability to keep showing up—consistently and with integrity.

There’s no formula here, and that’s okay. What matters is that your pricing is intentional, ethical, and built around the real factors that shape your work.

💡EMPA helps practitioners understand how pricing, scope of practice, and language use are all connected. Explore our resources to make sure your pricing & practice structure supports—not exposes—your work!

Avoiding the Common Pricing Pitfalls

Once you’ve started reflecting on your rate, it’s natural to second-guess yourself. Is this too much? Too little? Will anyone pay for this? What if I lose clients? These concerns are common – in any business! – and worth exploring so they don’t keep you stuck.

Here are a few common pitfalls to watch out for as you navigate your pricing:

• Undercharging to stay “affordable”
  It’s thoughtful to want your services to be accessible, but chronically undercharging can lead to unintended consequences. Clients may associate very low pricing with suspicion; go figure! They might chalk it up to inexperience, lack of confidence, or poor quality (even before coming to see you). More importantly, if your rates don’t cover your time, energy, and business costs, you risk burning out or resenting your practice.
• Overcharging before you’re ready
  It’s a good thing to know your value—but setting high rates too early can lead to mismatched expectations. Higher prices often signal a premium experience, and clients expect a certain level of polish, structure, or expertise. If that experience isn’t met, they may walk away feeling disappointed, even if the work is solid. This risks the loss of a return client or poor feedback in word-of-mouth conversations.
  • The right price is about balance: confident and professional, while still realistic and accessible for where you are in your practice.
• Avoiding the conversation altogether
  Many healers feel uncomfortable talking about money. But staying vague or apologetic about your pricing can create an air of uncertainty. Confident communication helps set expectations with reduced tension and clear guidelines.
  • If money-talk makes you uncomfortable, we wrote this article for you: “How to Confidently Explain Your Pricing to Clients as an Energy Healer” shows you how to handle pricing conversations with more confidence and less (or no) awkwardness!
• Avoiding rate increases altogether
  Raising your rates can feel uncomfortable, but for many, it is a normal part of running a business. Maybe you’ve completed new certifications or your office rent has gone up! When it’s time to raise your rates, lead with honesty. Let your clients know why the change is happening, and give them some notice. Often, a small, gradual increase is more manageable than a sudden jump. Most clients will understand—especially when they see you’re committed to continuing your work sustainably and professionally.

Pricing is part of your professional foundation. Done thoughtfully, it supports your sustainability, communicates your value, and gives clients clarity from the start.

What’s Next: Pricing, Professionalism, and Protection

When you first stepped into this work, pricing your services may have felt like something way off in the distance. You were focused on learning, serving, and offering your gifts. Developing a price menu may have felt secondary—or even uncomfortable.

Now, you know that setting your rates is more than just a business task! It’s part of how you show up professionally. It affects your boundaries, your energy, your sustainability, and yes—your credibility.

As your practice continues to grow, so will your pricing—and the responsibilities that come with it. When you charge for your services, you take on professional risk—whether you realize it or not.

Not all liability insurance covers the work you do.
Download our free Buyer’s Guide to see what to ask, what to check, and how to protect your practice.

You don’t have to have it all figured out right away! Take our suggestions here today, apply those 6 key factors to reflect on what works best for you, your work, and your clients. We’re confident you will choose the best path to sustain your healing practice for years to come.

Disclaimer: This article is for educational purposes only and does not provide legal, financial, or medical advice. The examples are general, and coverage may vary by policy. Always refer to your insurance provider or policy language for specific details, as the policy terms take precedence. For legal concerns related to your practice, consult an attorney.