Want Better Testimonials? Tips, Tools, and Best Practices

Testimonials can be one of the most meaningful ways to understand how your work is landing. They also help potential clients feel more comfortable and confident exploring your services.

Still, collecting feedback isn’t always easy. What do you ask? When do you ask it? And how do you do it in a way that feels respectful, clear, and aligned with the ethics of energy practice?

Whether you're hoping to reflect on your impact, grow your practice, or build trust with new clients, a few simple adjustments can make the process feel much more natural. The right tools, timing, and prompts can make a big difference in the stories clients are able to share.

In this article, we’ll cover tips for gathering effective testimonials, suggestions for safe and useful language, and tools that can support you as your practice grows.

Why Good Testimonials Matter (and How to Help Clients Share Them)

A good testimonial is a story of a person’s individual experience. And when it’s told well, it shows potential clients what it’s like to work with you, in a way that feels personal and real.

The most helpful testimonials speak to transformation. They reflect how someone felt before the session, what shifted during or after, and how they’re doing now. This kind of clarity makes your work more relatable and easier to understand. This is especially for those who may be new energy healing or even skeptical about your work!

Many clients want to share something meaningful, but they don’t always know what to say. That’s where a gentle nudge can make all the difference.

Invite the conversation:

• What were you experiencing before these sessions?
• What can you do now that you couldn’t do before?
• How would you rate your stress level before and after working together on a scale of 1-10?
• What’s a dramatic change you’ve noticed since starting sessions?
• How has your perspective, energy, or emotional state shifted over time?
• What surprised you most about your experience?

When it comes to a useful, powerful testimonial, you want the full story. Saying “She was great!” doesn’t really tell anyone anything. But a reflection like this paints a vivid picture:

“I started working with [name] when I was so exhausted and experiencing so much lower back pain I wasn’t able to play with my kids. But through a short series of sessions, I feel my stress and pain levels have gone from a 9/10 down to a 2 or 3—and I can play with my kids again.”

Now, a new client feels something they want for themselves.

Looking for more ways to grow your practice through word of mouth? Check out our article on Getting Referrals as an Energy Healer: Smart Strategies That Work for more ideas on how to help others share your work clearly and confidently.

Keeping It Safe, Clear, and Ethical

As an energy practitioner, it’s essential to ensure that client feedback reflects not just what was experienced, but also what’s appropriate to say.

Because energy workers are (typically) not licensed medical professionals, we’re held to different standards. That includes how we talk about what we do, and how our clients talk about us publicly.

When clients are thrilled with your work, they may use words like “healed,” “treated,” or “cured”—without realizing that these terms can imply a medical claim. Left unedited, those phrases could create misunderstandings about your scope, and even present legal or ethical concerns.

This doesn’t mean you can’t share glowing testimonials. It just means being intentional about how they’re collected, reviewed, and used.

Here are a few best practices to keep your testimonials safe:

• Use clear prompts that steer clients toward describing feelings, shifts in energy, or changes in stress, mindset, or perspective, rather than outcomes that sound clinical or guaranteed.
• Review client responses before publishing. It’s encouraged to edit for clarity, grammar, or legal compliance before posting a testimonial or review.
• Always get written permission before sharing a testimonial! This is especially if it includes any personally identifying details.
• Stay honest. It is illegal to publish a fake or fabricated testimonial.

If you’re wondering whether this level of care really matters, the answer is yes.

For example: even if you had nothing to do with a public post, you may still be held accountable for what’s said about your work. If a client writes, “They cured my migraines,” that language could create a liability issue…even if you never used those words yourself.

That’s why it’s so important to set clear expectations, educate clients on safe testimonial language, and protect yourself with liability insurance designed for energy professionals.

If you’re an EMPA member, we include a testimonial release form as a part of our Safe Practice Course that you can customize and use in your intake process. If you are not yet a member, you can read more about our coverage and benefits here.

The goal isn’t to censor. It’s to stay aligned with your ethics and protect your practice, while still allowing clients to celebrate their experience in a meaningful way.

Tools That Can Help You Collect Testimonials with Ease

Gathering client feedback doesn’t need to be complicated. With a few supportive tools and thoughtful steps, you can make it easier for clients to reflect on their experience—and for you to share it with confidence!

A Simple Online Survey

One of the easiest ways to collect testimonials is by creating a short form your clients can fill out online. Tools like Google Forms or Jotform let you build your own form, share a private link, and view responses all in one place.

This gives your clients time to reflect, while allowing you to gather feedback consistently and securely. It’s also a great way to ensure you’re asking the right kinds of questions (like the ones we covered earlier!).

Use the System You Already Have

If you already use digital scheduling or intake forms, consider adding a testimonial request into that same system. Whether it’s a follow-up message or an inquiry to leave a review on your existing form, small adjustments can help you make feedback a natural part of your process. You could even consider doing a call out to gather testimonials in your next newsletter. No new apps needed; just a clear and consistent place to ask!

Make It Easy for Clients to Share

Not every testimonial needs to be long or elaborate. Even a short quote can offer meaningful insight to someone who’s curious about your work. What matters most is that your client felt supported in the process (and that you have clear permission to share their words, of course).

You can also let clients know you’ll review all testimonials before publishing, and lightly edit if needed to keep things within your ethical and legal scope.

Join a Professional Association

If you’re looking for guidance, resources, or a place to turn with questions, joining a professional association can offer real value. For example, here at EMPA, we’re designed specifically for energy medicine professionals and offer not just liability protection, but also education, ethical guidance, and access to resources that support every part of your practice.

What’s Next: Build Confidence Through Feedback

Client feedback is a window into the heart of your work.

When you follow these best practices—asking the right questions, protecting client privacy, and sharing stories ethically—testimonials become meaningful connections.

If you’re ready to strengthen this part of your practice, start with just one step: choose one question to ask after your next session. Or set up a simple form you can send to returning clients. Keep it easy, honest, and clear.

Let your testimonials speak to the care, clarity, and change you create.

Disclaimer: This article is for educational purposes only and does not provide legal or medical advice. The examples are general, and coverage may vary by policy. Always refer to your insurance provider or policy language for specific details, as the policy terms take precedence. For legal concerns related to your practice, consult an attorney.