Getting Referrals as an Energy Healer: Smart Strategies That Work

If you’ve ever wondered how other energy practitioners fill their calendar, one of the reasons may be simpler than you think: referrals. A kind word from a client. A connection through a wellness group. A friend who shares your business card with a curious inquirer.

Here’s the good news: you don’t need a big platform or a marketing background to start getting more referrals. What you do need is a coherent message, a few simple tools, and the confidence to let people know how to share your work with others.

At its core, referrals come from relationships. They happen when someone knows what you do, trusts your integrity, and feels confident sharing your name with someone they care about.

That someone could be a friend, a yoga classmate, a fellow wellness provider, or even one of your current clients. The key is creating enough visibility—and clarity—around what you offer, so people can connect the dots between you and someone who could benefit from your work.

You might be surprised just how many people want to support you—they just need the right words and the right moment. When you show up with a little preparation and a lot of heart, referrals begin to feel less like “marketing” and more like the natural next step in a well-tethered, purpose-driven practice.

When people understand what you do and how it helps, they’re far more likely to refer. Let’s help them do just that!

Start with the Right Message—Make It Easy for Others to Share What You Do

One of the simplest ways to get more referrals? Make sure people understand what you do—and how to talk about it.

Julie, Executive Assistant and long-time educator at EMPA puts it this way:

“Have your scope of practice in mind, and explain what you do in words that others can easily understand. For example, instead of saying ‘I open and balance the chakras,’ you might say, ‘I support the body’s natural energy flow.’ The clearer and more grounded your language is, the easier it becomes for others to talk about your work, too.”

That clarity is crucial—whether you're speaking with a client, a friend, or someone in a professional setting. If the person referring you cannot describe your work, it’s easy for the opportunity to get lost…or worse, misrepresented.

Use a Safe, Clear, and Confident Description

As an energy practitioner, you may not hold a medical license—but you still need to speak about your work with clarity and professionalism. That starts with staying within your ethical and legal scope, especially when describing your services to others.

Here are a few essential best practices:

• Use language that is both accurate and legally appropriate, like: “I help clients relax,” “I support energetic balance,” or “My sessions help reduce stress and promote a sense of well-being.”
• Avoid terms like “heal,” “treat,” “cure,” “prevent,” or “diagnose,” which can unintentionally imply a medical relationship.
• You work with “clients” instead of “patients” to clearly reflect your role and avoid any confusion about credentials.

This kind of clarity does more than protect your practice—it builds trust. People are more likely to refer you when your message feels grounded, approachable, and easy to repeat.

Making It Easy

Once your message is clear, the next step is making it easy for others to share what you do. The more tools and clarity you provide, the more likely people are to refer someone your way.

Here are a few simple, effective ways to do that:

• A business card or flyer with your contact info and a short description
  When a potential referral is made, having something tangible—like a clean, well-designed card or flyer—ensures they know exactly how to reach you. Bonus: it helps prevent misunderstandings or accidental misstatements about your services.
• A simple, shareable online presence
  Whether it’s a one-page website, a social media profile, or an online booking page, having a professional digital space allows people to easily refer others to you. It doesn’t have to be complicated—just something that tells people who you are, what you do, and how to reach you. Bonus: it works even when you’re not in the room.
• A brief, friendly sample session
  Sometimes, a short demonstration can do more than words ever could. A hands-on experience gives someone a direct, felt sense of your work. If you're comfortable, this can be a powerful way to build understanding, especially with those who are new to energy practices.

Julie shared a moment from early in her own journey that speaks to this idea:

“Someone stood in front of me, rubbed their hands together, and then gently placed their hands near my arm—with my permission. I felt the heat instantly. I didn’t know anything about energy work at the time. But that demonstration? It opened a door I didn’t even know existed.”

Combining the right words with the right tools, your work becomes easier for others to engage with. When people can feel it for themselves—even just a glimpse—it turns something abstract into something real.

Where to Find Your Next Referral

You don’t have to be everywhere, talk to everyone, or join every group to grow your practice. In fact, some of the best referral connections are already closer than you think.

Whether you're just starting out or ready to expand your reach, the key is finding genuine spaces where people are open to connection—and where your work feels like a natural fit.

Explore Professional and Community-Based Groups

Look for peer networks where your work can stand out. This keeps your value distinct. Consider exploring:

• BNI (Business Network International): These referral-based business groups meet regularly and offer structure, accountability, and training. You’ll be the only person in your category, which means your services are easy to remember and refer.
• Wellness-oriented meetups, women’s entrepreneur circles, or holistic living groups: These groups often include professionals in somewhat related spaces—like massage, nutrition, or bodywork—who may love having an energy practitioner in their network!
• Local “green” or alternative living groups: Many are centered on shared values—wellness, sustainability, or mindful living. These can be great environments to make sincere, long-lasting connections.

You don’t have to limit yourself to traditional networking settings. While groups like BNI or wellness meetups offer structured opportunities, meaningful connections can happen in everyday life, too. Sometimes, the most authentic referrals come from simply showing up—sharing what you do clearly, and staying curious about others.

Over time, trust builds naturally.

Tap Into the Communities You’re Already Part Of

Sometimes, we forget that we’re already surrounded by people who want us to succeed.

Do you garden? Ski? Teach yoga? Attend a book club? These communities are full of people who know and like you!

“You’re already involved with people who are interested in you. They’re part of your group, and they’re already spreading your message.”

Even casual conversations—when grounded in authenticity—can lead to a referral. You don’t need a script; invite others to pass your name along when the moment feels right.

Know What You’re Asking For

A referral isn’t just someone throwing your name out there. It’s someone trusting you enough to pass your information along to another. That means:

• You need to be clear on the types of clients you work with, so others can identify a good fit.
• You should be able to share how someone can reach you, book a session, or learn more—without needing to dig for information.
• You should feel confident saying something like, “If you ever know someone who could use this kind of support, I’d love it if you passed my name along.”

Being specific (though approachable) goes a long way. You’re not making a sales pitch…you’re opening a door.

What’s Next: Connection Over Perfection

When it comes to growing your practice, referrals aren’t about doing everything perfectly. They’re about being present, prepared, and open to connection. Every conversation, every session, every small moment of clarity you offer—it all adds up.

You don’t need to cast a wide net or push your message into the world. You just need to make it easier for people to talk about what you do, and why it matters. That kind of clarity travels farther than you might imagine.

You already have what you need to begin.

And if you're looking for guidance, resources, or a bit more support as you grow, EMPA is here for you. We offer tools created specifically for energy professionals—including education, member resources, and liability coverage—because we understand the path you’re on. We’ve walked it too.

Learn more about how EMPA supports practitioners like you.

Disclaimer: This article is for educational purposes only and does not provide legal or medical advice. The examples are general, and coverage may vary by policy. Always refer to your insurance provider or policy language for specific details, as the policy terms take precedence. For legal concerns related to your practice, consult an attorney.