Best Social Media Tips for Energy Healers: Safe Social Media Marketing

How do you show up on social media without overthinking every post — or wondering if you’re crossing a line?

Is it possible to grow your online presence while staying in alignment with both your healing work and the law?

Social media is a powerful tool for energy healers — not just to promote services, but to connect, educate, and build trust with your audience. But without guidance, it’s easy to run into gray areas around language, testimonials, or content that doesn’t reflect your scope.

In this article, you’ll find ethical and sustainable tips to help you navigate social media comfortably. From choosing the right platforms to avoiding risky language, creating client-safe content, and showing up consistently, these strategies are designed specifically for healing professionals who want to grow their presence without compromising their values.

11 Safe Best Practices to Grow as a Healer on Social Media

When used intentionally, social media can be a powerful way to connect with potential clients and share your message.

When lacking a clear approach, it’s easy to feel overwhelmed, overexposed, or unsure of what’s actually working.  The following tips are designed to help you build a strong (and safe!) online presence:

1. Choose the Best Social Media Platforms for Energy Healers

You don’t need to be on every app. Most energy healers find their audience on Facebook and Instagram, sometimes incorporating LinkedIn or YouTube as well. Choose two or three platforms that align with your audience and are sustainable for your schedule.

💡Hint: Do some research and consider investing in a scheduling platform, such as Hootsuite, Later, or Metricool. These platforms can save you time and provide helpful analytics for your various accounts, all in one place.

2. Avoid Medical Claims in Energy Healing Posts

This one is critical! Stay away from terms like “diagnose,” “treat,” “heal,” “cure,” or “prevent.” or other words and phrases that could be interpreted as medical language or advice. This is reserved only for licensed medical professionals, and even then, used with caution. These words can and do create legal issues and misrepresent your scope of practice.

💡Hint: This is not meant to scare you, but it is meant to be a very important step in protecting yourself, your business, and your clients, too. Learn more in our article: What You Can and Can’t Say in Your Marketing as an Energy Practitioner

3. Review Testimonials for Compliance and Safe Language

Even when a client says it, you’re still responsible for what appears on your page. Avoid sharing testimonials that mention curing conditions or medical outcomes. Keep reviews focused on experiences, encouraging your clients to apply safe-language when they write about you.

💡Hint: Want better, safer testimonials? Click here for tips, tools, and best practices

4. Get Written Consent for Sharing Testimonials

Before posting feedback, always ask the client for clear, written permission. This protects both parties and reinforces professionalism.

5. Use a Consistent Social Media Posting Schedule

Three posts per week — posted regularly — are better than ten posts in a day and then a lapse for a month. Consistency builds trust, tells social media algorithms that you are an active account, and helps your audience know what to expect from you.

6. Share a Variety of Energy Healing Content Types

People connect with different formats. While there is no set rule for this, we suggest alternating between static images, short videos (Reels, TikToks), stories, and audio clips. Short-form video is especially effective right now!

7. Protect Client Confidentiality in Every Post

Never share session details, screenshots, or stories without explicit written permission. Even anonymized examples can be at risk, sometimes being traced back to the client.

💡Hint: Learn more from an attorney with this article: Do Energy Healers Need to Keep Client Info Confidential?

8. Show Your Personality While Staying Professional Online

Let your voice, values, and energy come through in your content. Social media doesn’t have to be black-and-white and rigid! We suggest that you represent your business appropriately and professionally at all times; however, you are allowed to have fun, too. Your audience wants to get to know you. Professionalism shows up when you check spelling, are mindful of backgrounds in videos, and present yourself the way you would in a client session.

9. Set Boundaries to Avoid Social Media Burnout

You don’t need to respond to every comment or DM instantly. We know you’re busy. Batch your content, set time limits, schedule automations when possible, and take breaks to keep your energy clear and grounded.

10. Approach Sensitive Topics with Caution in Holistic Marketing

Posting about politics, religion, or social issues is your choice and at your discretion. It is good to reflect first: Is this something I want tied to my professional practice? There’s no one right answer, but navigating sensitive topics with care keeps your audience feeling respected, especially when there may be differences in opinion.

11. Ask for Help With Social Media Strategy When You Need It

Whether it’s a scheduling tool, a part-time VA, or a content mentor, support makes it easier to stay consistent without burning out. You don’t have to do it all alone.

If you’ve been unsure how to show up online, you can start here. These are some essential tips — and once you find what works best for you, you’ll feel more confident moving forward.

What’s Next: Support Your Energy Healing Practice with Safer, Smarter Social Media

You’ve just read through 11 key strategies to support your social media presence. You may have a better idea of which platforms to focus on, what language to avoid, and how to share content that reflects your work without putting your practice at risk.

Social media is part of how your business is seen and remembered. When it’s managed with intention, it can help build a solid foundation and create opportunities that feel aligned with the world of energy, spiritual, and intuitive healing.

Need support beyond just content strategy?
EMPA’s membership includes ongoing access to education and resources built specifically for energy healers and spiritual practitioners — including guidance on ethical marketing, professional language, and visibility practices that keep your work protected.

We’re here to help you grow your healing business — with real support behind it.

Disclaimer: This article is for educational purposes only and does not provide legal, financial, or medical advice. The examples are general, and coverage may vary by policy. Always refer to your insurance provider or policy language for specific details, as the policy terms take precedence. For legal concerns related to your practice, consult an attorney.